Plush with a Purpose

One of  3tree Marketing’s ongoing partnerships is with Chicago Fire FC, an American professional soccer club, where we serve as their go-to partner for promotional giveaways, brand partnerships, apparel, and more.

For Family Night, the team was looking for a giveaway that was fun, memorable, and designed with families in mind. Sparky, their beloved dalmatian mascot, became the perfect source of inspiration. With plush toys becoming increasingly popular, our 3tree Marketing team came up with the idea to create a custom dalmatian plush featuring black spots and official Chicago Fire FC branding.

The plush was designed to appeal to kids and families and become a keepsake beyond game day. Thousands were given out at the event, and fans immediately began asking how they could get more. Due to the overwhelming response, 3tree produced a couple of thousand additional units for post-game promotions. This creative idea turned into one of the most talked-about giveaways of the season.

Following the success of the Chicago Fire FC plush, Hyundai approached the 3tree team looking for a plush that could represent their charity, Hope on Wheels. We reimagined the dalmatian design by replacing the black spots with colorful handprints, turning it into a powerful symbol of hope and healing for those suffering from pediatric cancer.

Today, the Hope on Wheels plush is being used at events, hospital visits, and awareness campaigns across the country. What started as a stadium giveaway quickly became something so much more: a meaningful keepsake that brings smiles, comfort, and encouragement to children with cancer and their families. We’re proud to have been a part of it!